According to CISCO over 50% of all the mobile data traffic is video. People are watching less T.V. and long gone are the days when mailers, billboards, newspapers, radio and t.v. ads reigned supreme. Websites, social media, e-mail marketing and online video have become the choice of many to promote their product or service. This is due to the dramatic increase of ROI when using these new outlets, as well as how widely available they are to consumers.
Online video is a great conversion tool. When done right, the power of video allows for businesses to tell their stories in a compelling and powerful way that draws viewers into it. Don’t take it from me though, Forbes magazine published an article where it cites a scientific study that explains why “we are so drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!”
Now that we have established the science of why we love our online videos, let’s talk about how that translates to growing your bottomline. The power of video actually increases your conversion rates anywhere between 27 and 46%. Again, don’t take it from me, the guys at Reel SEO ran a study of consumers’ behaviors towards websites with and without videos. The websites with video embedded on them increased their click through rate dramatically compared to those without video.
In summary, online videos can help you win attention, build authority, reduce bounce rate, tell your story, increase conversion rates, and improve your SEO rankings by creating relevant content.
At Inclan Interactive we are professional filmmakers and marketing experts with formal and field education. Call us today for a no hassle consultation, and let us show you what we can do for your business.