We’ve all experienced the freemium model, but probably just didn’t know the name of it. At least I didn’t. This model occurs when users of an app or other business have access to and use basic features and can receive higher functionality and features for a monthly subscription fee. Hulu, Match.com, Dropbox, Spotify, Pandora, and LinkedIn all employ this model.
On the user end, it can be a bit frustrating, running into locked features at seemingly every turn. But there is a good reason why many businesses use this model. First, this is a great (and cost-effective!) way to attract a new user base without using resources on costly campaigns and traditional sales forces. Additionally, the regularly incoming fees are more sustainable source of revenue. And finally because people have become wary of the free 30-day trial method due to difficult cancellation processes, indefinite free access is certainly more appealing.
You do, however, run the risk of devoting payroll, time, and other resources to a product that (1) users may ultimately find unnecessary or (2) satisfies users with the free features. So let’s review a few points in Vineet Kumar’s breakdown of the need-to-know when developing a freemium product.
- What should be free?
Let’s say you have 10 features and you choose three of those to be free features. How can you be sure you choose correctly? First, you must understand and remember that the primary purpose of the “free” part of a freemium product is to attract new users. If you see that you aren’t attracting enough new users, then the features are not compelling enough. Time to provide more or better features. On the otherhand, if too many people fail to upgrade to the premium features you might be offering too many features! They are too rich and its time to cut back! You can see that its obviously a balancing act, but be carefully. Don’t alienate your users by requesting to much from them!
- Do your users understand the premium offer?
Essentially, do your users know what they’re missing? If not, how can you make that clearer? The key to the successful monetization of your users is making a clear distinction between the free and premium offerings.
For example, the basic user for Dropbox is content uploading basic documents. But a user with video and photo understands that the freely offered 2 GB isn’t sufficient. As a result, they know exactly what they will get when upgrading for $9.99/month. LinkedIn on the other hand hasn’t, in my opinion, made it clear what a user is missing when relying on the free version. They have many upgrade options, which isn’t necessarily a bad thing as it support multiple types of users. However, the premium features just are compelling enough. Especially if users transfer information in and out of the app.
- Ready for the conversion life cycle?
In a perfect world, conversion rates would stay the same. For every 10 free users, three users would upgrade to access premium features. Unfortunately, that is not the case. Research has shown that as the user base grow, the number of price sensitive users increases as well. And unfortunately as demand grows so do costs for certain resources (server space, customer service agents, etc.) Failing to understand and prepare for this, is often the downfall of many freemium-based companies.
Furthermore, what is a reasonable target conversion rate for your product? Which is better: converting 5% of 2 million visitors or 50% of 100,000? This will be specific to your company’s goals and ways of generating revenue (solely from subscription fees or from a mix of sources such as ad revenue). And again, your conversion (within set boundaries) can be a good indicator of how well your app is received by your consumers.
- Are you committed to ongoing innovation?
The worst thing you can do is bore your users. If you app is doing so well, that doesn’t necessarily mean you can drop all of the free features you offer you users. As Kumar points out, “Smart companies view freemium not only as a revenue model but also as a commitment to innovation.”
Create newer features that will improve the user experience on your app! When you offer more features, you also increase the value of your premium product. Take Dropbox as an example. It was originally designed as a place to backup your documents, however now it offers file sharing and connects to multiple smart devices. With each new feature, Dropbox’s premium version becomes more valuable to the premium users and more attractive/enticing to the free user.
In conclusion, freemium products can be supremely successful when handled correctly and with minds that interpret results in regards to the overall needs and goals of said product. If you have an idea of an app that you feel would work well as a freemium product, contact Inclan Interactive today! We would love to help start you on this journey!
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Understanding COSC Accreditation and Its Importance in Horology
COSC Certification and its Strict Criteria
Controle Officiel Suisse des Chronometres, or the Controle Officiel Suisse des Chronometres, is the authorized Switzerland testing agency that attests to the precision and precision of timepieces. COSC validation is a mark of superior craftsmanship and dependability in timekeeping. Not all timepiece brands seek COSC validation, such as Hublot, which instead sticks to its own strict standards with mechanisms like the UNICO calibre, attaining comparable precision.
The Art of Exact Timekeeping
The core mechanism of a mechanical watch involves the mainspring, which supplies energy as it unwinds. This mechanism, however, can be vulnerable to external factors that may influence its precision. COSC-validated movements undergo strict testing—over fifteen days in various circumstances (5 positions, three temperatures)—to ensure their resilience and dependability. The tests measure:
Typical daily rate accuracy between -4 and +6 seconds.
Mean variation, peak variation levels, and impacts of thermal changes.
Why COSC Validation Matters
For watch fans and collectors, a COSC-accredited watch isn’t just a item of technology but a testament to lasting quality and accuracy. It signifies a watch that:
Provides excellent dependability and precision.
Offers guarantee of superiority across the complete design of the timepiece.
Is likely to retain its worth more effectively, making it a smart investment.
Well-known Timepiece Manufacturers
Several famous brands prioritize COSC validation for their timepieces, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, offers collections like the Record and Spirit, which feature COSC-accredited mechanisms equipped with cutting-edge substances like silicone equilibrium suspensions to improve durability and performance.
Historic Background and the Evolution of Chronometers
The concept of the chronometer dates back to the need for precise chronometry for navigational at sea, highlighted by John Harrison’s work in the eighteenth century. Since the official establishment of Controle Officiel Suisse des Chronometres in 1973, the accreditation has become a yardstick for assessing the accuracy of high-end timepieces, continuing a legacy of excellence in horology.
Conclusion
Owning a COSC-accredited timepiece is more than an visual selection; it’s a dedication to quality and precision. For those valuing precision above all, the COSC accreditation provides tranquility of thoughts, ensuring that each certified watch will perform dependably under various circumstances. Whether for individual satisfaction or as an investment, COSC-accredited timepieces distinguish themselves in the world of horology, bearing on a tradition of careful chronometry.
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Son Zamanın En Fazla Gözde Bahis Sitesi: Casibom
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로드스탁과의 레버리지 스탁: 투자의 참신한 영역
로드스탁에서 제공하는 레버리지 스탁은 증권 투자법의 한 방식으로, 큰 이익율을 목표로 하는 투자자들에게 매력적인 옵션입니다. 레버리지 사용을 사용하는 이 전략은 투자자들이 자신의 자본을 초과하는 금액을 투자할 수 있도록 하여, 주식 장에서 더욱 큰 영향력을 행사할 수 있는 기회를 제공합니다.
레버리지 스탁의 기본 원칙
레버리지 스탁은 기본적으로 투자금을 대여하여 사용하는 방법입니다. 예를 들어, 100만 원의 자금으로 1,000만 원 상당의 주식을 구매할 수 있는데, 이는 투자하는 사람이 일반적인 자본보다 훨씬 더 많은 주식을 취득하여, 주식 가격이 상승할 경우 상응하는 더욱 큰 수익을 획득할 수 있게 됩니다. 그렇지만, 주식 가격이 내려갈 경우에는 그 손해 또한 커질 수 있으므로, 레버리지를 사용할 때는 신중해야 합니다.
투자 계획과 레버리지
레버리지는 특히 성장 가능성이 상당한 기업에 적용할 때 도움이 됩니다. 이러한 사업체에 큰 비중으로 투자하면, 성공적일 경우 상당한 수익을 획득할 수 있지만, 반대 경우의 경우 큰 위험도 감수하게 됩니다. 그러므로, 투자하는 사람은 자신의 위험성 관리 능력을 가진 상장 분석을 통해 통해, 일정한 사업체에 얼마만큼의 자금을 투입할지 결정해야 합니다.
레버리지의 이점과 위험 요소
레버리지 스탁은 큰 수익을 보장하지만, 그만큼 상당한 위험도 동반합니다. 증권 장의 변동성은 예측이 어렵기 때문에, 레버리지 사용을 이용할 때는 항상 상장 동향을 세심하게 살펴보고, 피해를 최소로 줄일 수 있는 계획을 세워야 합니다.
최종적으로: 조심스러운 결정이 필수입니다
로드스탁을 통해 공급하는 레버리지 방식의 스탁은 강력한 투자 수단이며, 적절히 사용하면 상당한 수익을 가져다줄 수 있습니다. 그러나 큰 위험성도 신경 써야 하며, 투자 결정은 필요한 데이터와 조심스러운 고려 후에 이루어져야 합니다. 투자자 자신의 재정적 상태, 리스크 감수 능력, 그리고 장터 상황을 생각한 안정된 투자 방법이 중요합니다.